01 / SMART KITCHEN APPLIANCES

Bring DEMIANDto your market.

Proven smart kitchen products, technology and marketing support — ready for international distribution.

Explore products
01 /Air Fryers02 /Coffee Makers03 /Blenders
01 / INTERACTIVE 3D
DEMIAND DK-5100 black air fryer
DK-5100
SMARTCOOK SERIES
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#1AIR FRYER BRAND IN RUSSIA44.2%2025 MARKET SHARE
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INTERNATIONAL DISTRIBUTION

02 / PRODUCT CATEGORIES / INTERACTIVE CATALOG

One brand. Three
high-potential categories.

Three categories. One connected kitchen.

03 / MARKET POTENTIAL

A proven brand.
Ready for your market.

Proven consumer traction. A portfolio ready for regional growth.

44.2%RUSSIA AIR FRYER MARKET SHARE · 2025
#1Category position
Share growth
+10.9 p.p.YoY
4.6×Higher than brand #2

Market leadership, proven.

DEMIAND leads Russia’s air fryer category by a decisive margin.

04 / B2B ADVANTAGES

The system behind
DEMIAND’s market leadership.

Seven connected advantages.
One scalable business.

01

Product–Market Fit

Clear assortment architecture · QA & supply control

02

Cooking Performance

Product-specific settings · consistent results

03

Connected Ecosystem

Appliances, app and content as one system

04

Ownership Experience

Onboarding, recipes and easy care

05

Demand Generation

Content, creators, marketplace execution, UGC & reviews

06

After-Sales & Trust

Warranty · spare parts · knowledge base

07

Scalable Business Model

Healthy channel margins · forecast & replenishment

05 / PROVEN MARKET DEMAND

Consumer traction.
Lower market-entry risk.

Strong consumer traction provides distributors with a proven foundation for market entry and retail growth.

2025 REVENUE$106.6Mproven commercial scale
YOY REVENUE GROWTH×6.2year-on-year
RUSSIA MARKET SHARE44.2%#1 air fryer brand
SHARE GROWTH+10.9 p.p.33.3% → 44.2% YoY
06 / MARKETING SUPPORT

Your market.
Our content engine.

You don’t start from a blank page. We bring the content, creative assets and marketing support. Together, we adapt them for your market.

11B+annual content views
192K+new content assets
2K+creator collaborations
21M+annual post clicks

Ready to localize. Ready to launch.

Video templates & recipes · lifestyle photos · product-page modules · creator briefs · retail materials · app & QR content.

Our content engine. Your local expertise. Marketing co-investment agreed market by market.

17.2Klikes17.4Mviews
Video 1 of 4
07 / COOKING PERFORMANCE

COOKING PERFORMANCE

Engineered for consistent results.

  1. FACTORY LAB FOOD TEST

    Each program is tested three times (~36 primary tests) to establish the initial setup for further refinement.

  2. DEMIAND R&D TEAM TEST

    Temperature stability, steam supply and fan speed are validated to ensure the product meets DEMIAND standards.

  3. CHEF FOOD TEST & FINE-TUNING

    Final adjustments are made by DEMIAND chefs using locally relevant foods and consumer expectations.

  4. FOCUS GROUP VALIDATION

    Every change is additionally validated with a focus group of 30+ participants to confirm consistent results in different use conditions.

100+FOOD TESTS FOR EVERY MODEL
08 / CONNECTED ECOSYSTEM

What makes DEMIAND
different.

A connected ecosystem of appliances, proprietary software, smart modes and cooking technology.

DEMIAND connected air fryer
DEMIAND / CONNECTED BY DESIGN
01 / CONNECTED ECOSYSTEM

Connected Ecosystem

Appliances, app and content designed as one system.

02 / PROPRIETARY APP

Proprietary DEMIAND App

Our own app for connected control, guided recipes and smart features.

03 / SMART MODES

Smart Cooking Modes

Automated programs and guided cooking for everyday use.

04 / TECHNOLOGY

Cooking Technology

Dual heating, controlled airflow and product-specific technologies.

09 / DIGITAL CONTENT ECOSYSTEM

THE DEMIAND APP + DIGITAL COOKING ECOSYSTEM

One app.
One cooking ecosystem.

Appliance control, intelligent programs, guided recipes and AI-powered cooking support — connected in one experience.

1.3MAPP USERS
40%+ACTIVATION RATE
4.2MMEALS PREPARED
  1. 01iOS / Android App
  2. 02Wi-Fi Remote Control
  3. 0360+ Expanded Programs
  4. 0420+ Smart Programs
DEMIAND app and connected appliance control screens
500+ photo & video recipes · AI Culinary Assistant · personalized AI ModeRecipes, language, packaging QR codes and onboarding content can be adapted for each market.
Digital cooking ecosystem
10 / PRODUCTION CAPACITY

Capacity built for
international demand.

Production capacity to match your regional growth.

120K m²Production area
15Production lines
450KUnits / month
11 / OWNERSHIP + AFTER-SALES

Support beyond
the sale.

A considered first use, then dependable partner support.

  1. UNBOXPremium packaging
  2. STARTQuick Start guide
  3. COOKRecipe book + QR video
  4. REPEATEasy care + new inspiration
Retail-ready packagingLocalized manualsWarranty cardCare & cleaning stickersQR videosApp onboarding

1-YEAR WARRANTY

<0.87%DEFECT RATE · INTERNAL STATISTICS

High product reliability: according to our internal statistics, the defect rate is below 0.87%.

We support partners in resolving product issues, including compensation where applicable.

Every case is carefully reviewed by our Quality Assurance team to support continuous product improvement.

Spare parts

Ongoing supply

Documentation

Service ready

B2B support

Direct channel

12 / DEMIAND AROUND THE WORLD

From a proven brand
to an international network.

Connecting products, content and partners across 10+ export markets.

INTERNATIONAL DISTRIBUTIONIllustrative partner network
10+EXPORT MARKETS
  1. 01Brand established
  2. 02Category leadership
  3. 03International expansion
13 / BECOME A DEMIAND DISTRIBUTOR
  1. 01RIGHT PORTFOLIO3–5 launch SKU
  2. 02HEALTHY ECONOMICSPrice ladder + channel margins
  3. 03PROVE SELL-OUTRetail · marketplace · content
  4. 04REPLENISHMENTForecast · stock cover · supply
  5. 05SCALEWinning SKU · channels · portfolio

QA · supply control · price discipline

Build your regional
smart kitchen business.

Exclusive Distribution Opportunities Available in Selected Markets
FROM500 UNITSMOQ
PRODUCTION35–45 DAYS
  • Territory protection
  • Marketplace coordination
  • Dedicated support
MOQ

From 500 units by model/configuration.

Lead Time

35–45 days after confirmation.

Packaging

3-ply retail + 5-ply outer carton.

Carton Pack

1 unit/carton where applicable.

Customization

Available on request.

Pricing

Volume-based wholesale pricing.

Partnership Model
DEMIAND BRINGS

Product & R&D · brand platform · app & ecosystem · content library · training · marketing co-investment · QA

LOCAL PARTNER BRINGS

Import & logistics · retail relationships · sales team · local execution · service · market knowledge · channel management

WE BUILD TOGETHER

Portfolio & pricing · localized marketing · launch plan · forecast & replenishment · sell-out targets · reviews · expansion

DEMIAND does not just supply products — we share the work of building the market.
Demand Generation
Social contentCreatorsMarketplace executionUGC & reviewsRecipesProduct educationPerformance marketing

LOCALIZATION PACK Video templates · recipe videos · lifestyle photos · PDP modules · creator briefs · POS · app / QR content.

DEMIAND production film